DirecTV & Its Impact On Your Ad Budget
So some of our local affiliates have not been on DirecTV since early July.
What's the impact on your viewers? Now What?
As a client you have agreed to pay the advertising rate are you getting what you paid for? The short answer is no. If you paid quarterly or yearly a fix rate it was based on Nielsen Ratings or some other form of measuring ratings. Want to add a caption to this image? Click the Settings icon.
Now that your local affiliate is not on the DirecTV system you are not being seen by percentage of that stations overall audience.
So what do you do? Call or email me at email@example.com or 607-742-3866.
I will work with you to make sure you are still hitting your targeted audience.